Columnists are reporters with an opinion. The best columnists are also keen observers, precise writers, and excellent storytellers. A sports columnist should offer meaningful insights, cover sports ignored by others, address cultural criticism, and analyze games in considerably more depth than the average fan. A sports columnist should, at different times, afflict and comfort us. Write with style and grace, have strong opinions (sharpened with facts), and offer fresh perspectives.
They should be as passionate as fans, but avoid acting like them by making partisan statements that are either implausible or simply laughably wrong. Sports columnists sometimes bring readers to places where fans cannot go, such as a locker room or the home of a player.
Here’s a rubric that I use to evaluate Sports Column submissions, which helps serve as a reminder to students on how to develop, write and edit their opinion pieces.