Tag Archives: sports media relations

Here’s how to cover a college beat even when ADs, SIDs limit access to athletes

In the past week, I have received several queries from college sports media staffs stating that a sports information director or athletic director is limiting access to athletes – and, thus, are trying to control coverage. In one case, a college staff was told … Continue reading

Posted in College athletics access, College Media | Tagged , , , , , ,

Don’t allow sources to approve anything before publication

No matter what anybody tells you, never allow a source to approve a story before it gets published. Your credibility as a journalist gets crushed if you allow a source to control a story, no matter how hard you might attempt to … Continue reading

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Make your website attractive to fans

Originally posted June 2010 So what are you doing to create ‘the‘ place where fans turn for sports news on your campus? Or do you feel cocky, believing no other media can beat you for sports coverage? But does that … Continue reading

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SIDs are not the enemy of sports journalists

Originally published June 2012 A few thoughts on sports information directors after the national CoSIDA conference in St. Louis this week. 1. SIDs are not journalists’ enemies. Sure, some SIDs try to ‘control’ everything from telling journalists when they can … Continue reading

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Too many college staffs fumble NSD coverage

National Signing Day is like Christmas to college football fans, coaches and athletic directors. For most college sports staffs, unfortunately, Wednesday might as well have been Arbor Day for the lack of timely coverage of football signings across the country. … Continue reading

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