Philly.com offers its rabid fans game stories, live chats, features, columns, and other content that engages readers. Look to professional websites like this to borrow and steal ideas to improve your own coverage.
Here’s information I presented at the College Media Association’s national convention in Philadelphia last week.
Establish beats. There is no logic in not having a sports beat system, only excuses and poor management. All beats have equally good stories. Assign one person as the primary coverage reporter for each sports team on campus. Other reporters can jump in and help by writing sidebars, compiling notebooks and filling in to write the mainbar when the main reporter is unavailable. Without a beat system, sportswriters are unfamiliar w/teams, can’t discern trends, and don’t earn players’ and coaches’ trust. Without a beat system, reporters are far less informed & don’t have established relationship with players/coach. As a result, stories = bland. So stop this nonsense of allowing multiple people to cover a single beat.