Category Archives: Sports Media 101

Episode 1 of our new, weekly podcast about sports media

In this first edition of our sports media podcast, Jeff Owens (WEIU-FM’s director) and I address coverage surrounding Colin Kaepernick, cite our favorite journalists and broadcasters and discuss other sports media news from the past week. In addition, we plan to interview professional … Continue reading

Posted in Sports Media 101, Sports Media Podcast

Invigorate your campus sports section

Here’s information I presented at the College Media Association’s national convention in Philadelphia last week. Establish beats. There is no logic in not having a sports beat system, only excuses and poor management. All beats have equally good stories. Assign one person … Continue reading

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Make your website attractive to fans

Originally posted June 2010 So what are you doing to create ‘the‘ place where fans turn for sports news on your campus? Or do you feel cocky, believing no other media can beat you for sports coverage? But does that … Continue reading

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Avoid nostalgia, prepare students for future sports media jobs

It’s difficult to predict the future, but we can certainly discern the present: Change is rampant in sports media. Game coverage, for example, has changed dramatically during the past several years and athletes now regularly bypass sports reporters through social … Continue reading

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