There is no justification for the bawdy headline in LSU’s student-run Daily Reveille this past week that characterized how the Tigers defeated the South Carolina Gamecocks. In some ways, the headline is
titteringly amusing in a pre-teen sort of way. In many more ways, the headline is amazingly insensitive to readers.
Is this the first time someone thought, or said, that term in relation to a South Carolina team? No. But it apparently was a revelation to an unrestrained LSU headline writer.
Let’s be clear, though. This appears to be an anomaly. The LSU Reveille typically does an excellent job covering sports. I’d say the newspaper is among the top tier in the country among college sports staffs. So let’s not bury them for a single headline. Instead, let’s consider what can be learned from this.
More than anything, do not play off team nicknames. Otherwise, you’ll repeatedly write similarly vague and laborious headlines. Really, how many times can the ‘Tigers claw’ at an opponent, the ‘Eagles soar,’ ‘Yellow jackets sting,’ ‘Bulldogs get collared,’ ‘Pirates sail past,’ ‘Mocs strike,’ and boll weevils do whatever the heck those beetles do? Instead, focus on key plays and players, find connections to current and historical events, and address what the game results mean.