Tag Archives: Eastern Illinois University

Sports leads should offer context, introduce storylines

Like a talented leadoff hitter, leads set the table for a game story or preview. They put the story in play in a reader’s mind, meaning, to continue the metaphor, that the writer might eventually score by compelling people to read on. Too many leads … Continue reading

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Use financial data to offer context on college athletics

Research into athletics spending has never been easier for college sports media thanks to both the Knight Commission on Intercollegiate Athletics and the USA Today athletics/coaches’ salary databases. These resources enable college sports journalists to compare finances in order to develop numerous comparisons. … Continue reading

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