College football programs try to control message, but they have only themselves to blame – not the media – for game performances

Screen Shot 2017-08-22 at 8.01.26 AMNotre Dame athletics is the most recent sports organization that just doesn’t understand how to work with the media – and, thus, to grow popularity and revenue. Instead of embracing coverage, Notre Dame decided to dictate strict, inhibiting – and, at times, paranoid – rules for sports journalists attending the football team’s practices.

Notre Dame tells media in a recent letter that they cannot produce a video that includes footage from interviews, press conferences and practices that lasts more than three minutes – probably in an attempt to elevate its own website and social media, where one will find lengthier and more in-depth video packages. So, essentially, Notre Dame has decided to reduce the length of numerous free commercials for its university. Advertisers will pay between $85,000 (Fox) and $92,251 (ABC) for 30-second commercials for Saturday night college football games this fall in an attempt to reach the same audience that would view video from Notre Dame practices. Yeah, not genius. Continue reading “College football programs try to control message, but they have only themselves to blame – not the media – for game performances”

Advertisements